Clik here to view.
Jango AirPlay
Online streaming radio and music tastemaker, Jango, has launched a somewhat controversial artist promotion programme called Jango Airplay. Essentially a pay-to-play scheme [and reminiscent of...
View ArticleClik here to view.
Krafts Foods and Estelle Campaign
International advertising powerhouse, Ogilvy & Mather, produced a high-octane media campaign for the Crystal Lite powdered soft drink brand by Krafts Foods. Yet another example of consumer brands...
View ArticleClik here to view.
Prince In The News Again
Following his successful ‘free’ distribution initiative in the UK, Prince, who is both a pioneer and a royal pain in the industry’s ass, is following up on his previous co-venture success with an...
View ArticleClik here to view.
Trent Reznor App
Trent Reznor’s revolutionary and somewhat controversial music marketing activities (read Reznor’s back story) continue to push the envelope with the release of the NIN frontman’s very own iPhone App....
View ArticleClik here to view.
ReverbNation: Email Marketing
ReverbNation, the prominent music marketing and promotion resource for over 375,000 artists, labels, managers, and venues, has launched FanReach Pro, a premium version of its successful FanReach email...
View ArticleClik here to view.
Twitter for Music Marketing
As Twitter secures its place as “the next social network”, savvy marketers are weighing its merit as a marketing communication platform. In the music space, the micro-messaging site may rival the...
View ArticleClik here to view.
Update: Jango Airplay
Brian Hazard of the Music Think Tank published a comprehensive post addressing the pay-for-play model that online streaming playlist service, Jango, adopted as part of its monetization strategy,...
View ArticleClik here to view.
iLike
iLike, the hugely successful consumer-facing extension of the not-so-hugely-successful indie artist community, GarageBand, announced its further investment in self-promoting artist tools for iLike...
View ArticleClik here to view.
ReverbNation launches the Reverb Store
Yesterday, ReverbNation announced their partnership with Audiolife and the soft launch of the Reverb Store, a robust and fully-integrated e-commerce solution for artists and agents to sell directly to...
View Article6 Best Kept Music Marketing Secrets
1. Email Is The Holy Grail Whether you’re tricking out your MySpace page or performing at your local venue, always think about what you can do to collect more email addresses. Believe me, there is...
View Article
